Design Management
- 192pages
- 7 heures de lecture
Foreword • Peter GorbIntroduction • Peter GorbVIEWPOINTSUsing Design Effectivesly • James PilditchWhy Design is Difficult to Manage • Angela Dumas, Allan WhitfieldIndustry and Design • Ivor OwenThe Social Psychology of Design • Lord GowrieDesign, Commerce and Culture • Stephen BayleyCASESDesign, Product Planning & Prosperity • Sir Terence BeckettManaging Design at British Rail • Jane PriestmanDesign into Management • Raymond Turner Designs on your Feet • John ClothierDesign and Strategic Change • Geoffrey MaddrellDesign Management at Richards • Derek LovelockImplementing Corporate Strategy • Sir Brian CorbyDesign for Profit • Sir Ralph Halpern
