Miquel Abellán Livres

This book presents different spaces, offices, bookshops/cafes, hairdressers, jewellery shops, fashion retail stores, tea shops, etc ... In all of them, we can see that their branding and interior design generate a global image with its own personality, which attracts and foster loyalty in the customer who looks for new experiences more special and intimate. These are spaces that show us the spirit and soul of these small businesses which through their visual image, surprise us with more innovative and creative experiences.

Global responsibility and commitment to the environment mean the pressure is on to seek environmentally friendly and sustainable solutions to combat mounting environmental degradation. The importance of recyclable packaging is clearly recognized by all market sectors, either because the product itself is natural and eco-friendly or because manufacturers wish to draw attention to the essence of the product, demonstrating commitment to environmental protection through company products. The interest shown by designers in this field of packaging is clearly indicated by the outcome of numerous remarkable projects.

A stunning visual showcase of the work of some of the world's most exciting contemporary jewellery designers.

Beskrivelse: This is a stunning visual showcase of some of the most innovative and cutting edge brand design in the world. Drawing on the work of some of the world's most talented, innovative, and creative brand and product designers, "Brand & Branding" offers a stunning visual showcase of how design can be used to create brand awareness that speaks directly to the consumer.