Ashley Dudarenok Ordre des livres (chronologique)

Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and consumption around the world. If you want to see the future of retail and commerce, read this book, and then, if you can, spend a week shopping in Shanghai. “ The gravitational force of retail has moved east and industry executives that ignore this monumental shift do so at their peril. “New Retail” is a concise, no nonsense look into one of the most profound revolutions in retail history. Authors Dudarenok and Michael Zakkour provide a clear and well documented narrative on how companies like Alibaba, JD and Tencent are, quite literally, reinventing the modern concept of retail. ” Doug Stephens, Founder of Retail Prophet and Author of Reengineering Retail: The Future of Selling in a Post-Digital World

Discover the essentials of influencer marketing in China's rapidly expanding online market with this insightful guide. Collaborating with bloggers, KOLs, and influencers is crucial for capturing consumer attention in one of the world's most appealing markets. Whether you're a newcomer or an experienced marketer, this book provides valuable insights and actionable strategies. Learn about the most influential KOL platforms, how to select the right influencer, and the intricacies of effective KOL campaigns, supported by revealing case studies. With over 12 years of marketing experience in China and Hong Kong, Ashley shares her extensive social media expertise. Co-author Lauren Hallanan, a former influencer with 400,000 followers, offers insider knowledge that enhances the content. As the convergence of commerce, technology, social media, and trust becomes increasingly vital, this guide is essential for navigating the competitive landscape. It promises to clarify opportunities and streamline your approach to influencer collaboration. With endorsements from industry leaders, this book emphasizes the importance of understanding China's unique influencer market. Packed with examples and practical tips, it equips you to effectively engage with influencers and succeed in reaching buyers online. Don't miss your chance to gain a competitive edge—click "Add to Cart" now!