Andy Maslen est un écrivain dont l'œuvre explore les nuances de l'expérience humaine. Sa prose distincte et ses récits captivants invitent les lecteurs dans des mondes construits avec soin. L'approche de Maslen en matière de narration est à la fois perspicace et artistique, ce qui rend ses contributions à la littérature remarquables.
Anyone who writes copy for a living eventually has to decide whether to go it alone (if they have not already done so). Based on the author's experience of running one of the most successful copywriting agencies in Europe, this book provides straight-talking, savvy advice on how to be a successful freelance copywriter.
Detective Ford has a cold-blooded killer to catch. But can he escape his own dark secrets? Barely a month since his promotion to Inspector, DI Ford is called in to investigate the murder of a young nurse and her son in a small flat in Salisbury. There are few clues, and no apparent motive, but Ford can sense that there's a serial killer at work. After all, he knows from brutal personal experience how killers cover their tracks... It's been six years since Ford lost his wife in a climbing accident--an accident he caused. He is desperate to keep the truth hidden, especially from his son, Sam. But Ford's new partner, Dr Hannah Fellowes, is a crime scene investigator with a ruthlessly analytical mind, and as they work together to track down the killer, his crippling guilt is compounded by fear of exposure. When instinct leads him towards a high-profile suspect, his superiors' warnings just make him more determined to connect impulse and fact. But can Ford hold it all together--the case, his life--long enough to stop the killer?
Suicide or murder? DI Ford is sure there’s a killer to catch, but time is running out.A young female soldier is found on Salisbury Plain, her throat cut and a bloody knife in her dead hand. Everyone assumes that she killed herself. But something doesn’t feel right to DI Ford; the whole scene seems staged. Convinced of foul play, and despite fierce opposition from the army brass and his own superiors, Ford launches a murder investigation.Years on from his wife’s death, Ford is still struggling with guilt and whether or not to tell his son the truth about what really happened. When his CSI partner confronts him about the tragedy, he knows he has to confess sooner or later. But the living can wait; the dead are calling. With the victim’s regiment due to deploy to Somalia, taking any suspects and evidence with them, Ford has just days to apprehend the killer.His career on the line and his relationship with his son in the balance, Ford has to work fast if he is going to bring justice to the dead—and closure to the living.
Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.
Learn the practice - not just the theory - of great copywriting- Checklists, exercises and mnemonics give you all the tools you need- Case notes and concrete examples show you what works in real life
A country manor. Two murders. Multiple suspects. Can DI Ford solve the case before his own dark past is exposed? After a dog walker discovers human remains in a badger sett in the idyllic Salisbury countryside, DI Ford is called in to lead the ensuing murder investigation. When a second victim turns up in a nearby pond, Ford is determined to find the connection. Both victims met their fate near the sprawling Alverchalke Estate, ancestral home of a decorated war hero and his family. One was a dogged eco-activist and vocal critic of Lord Baverstock. The other was a petty criminal and poacher, youngest brother of a notorious local crime family. Certain that there's more to this case than trespassing, Ford and Dr Hannah Fellowes race to find the hidden link. But when one victim's family threatens to expose Ford's own dark secret, the ticking clock becomes a time bomb. Still consumed by guilt over his part in his wife's tragic accident and struggling to raise the teenage son he lied to, Ford now finds himself losing control of the investigation. Can he work with Hannah to solve the case while privately fighting off the attempted blackmail? Or have his demons finally caught up with him?
Expert advice on writing effective copy, faster, for all businesses. Coming up with the right words can make a significant difference to your results - this book shows you how. Contains templates for 13 of the most common copywriting tasks. Advice, short-cut tips and insights by a leading copywriting expert. The bible for anyone - marketing and sales staff, managers, entrepreneurs, etc - who needs fast copy. It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers?Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
For DS Kat Ballantyne, finding the murderer might mean looking closer to home. DS Kat Ballantyne is still reeling from a revelation that turned life as she knew it upside down. But when a dog walker discovers the body of a woman among the standing stones known locally as the Three Sisters, there's no time to focus on her own troubles. Kat is drawn back to work to investigate. At first, the death appears to be an accident. But then Kat discovers an infinity symbol branded onto the dead woman's abdomen. She's convinced there's a vicious killer at large. Still juggling her turbulent private life with her professional duty, she begins to dig into the victim's past. There, she uncovers shocking secrets and several potential suspects. When a second woman is found killed in similar circumstances, Kat needs answers fast. Does she have a serial killer on her hands? Or is the perpetrator motivated by something more personal? What connects the victims? And can she catch the killer before anyone else turns up dead?