Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
On the surface, Cameron Douglas had everything: descended from Hollywood royalty (son of Michael Douglas, grandson of Kirk Douglas), he was born into a life of wealth, privilege, and comfort. But by the age of thirty, he had become a drug addict, a thief, and--after a DEA drug bust--a convicted drug dealer sentenced to five years in prison, with another five years added while he was incarcerated.Through supreme willpower, a belief in himself, and a steely desire to alter his life's path, Douglas began to reverse his trajectory, to understand and deal with the psychological turmoil that tormented him for years, and to prepare for what would be a profoundly challenging but successful reentry into society at large.A brutally raw and honest memoir, Long Way Home is a powerful story of one man's descent into the depths of addiction and self-destruction--and his successful renewal of family ties that had become almost irreparably frayed.