Alexander Hiam Livres

La stratégie marketing est préalable et indispensable à la mise en route d'une activité. Aussi Le Marketing pour les Nuls s'adresse-t-il à tous ceux qui souhaitent maîtriser rapidement toutes les notions essentielles de ce domaine. Etude de marché, lancement d'un produit, choix stratégiques en matière de prix, de distribution, de communication... Les principes fondamentaux du marketing sont à votre portée ! Grâce à cet ouvrage très pédagogique et riche de nombreux exemples, vous pourrez élaborer votre plan d'action marketing et mettre en application les principaux outils du marketing. Etudiants en école de commerce, responsables marketing et entrepreneurs sont ici invités à poser un regard nouveau sur les techniques de marketing qui rendront leur travail un peu plus facile et surtout beaucoup plus efficace.

This sourcebook aims to give entrepreneurs cutting edge expertise in the areas of small business management that matter most. It is organized according to the four stages of the small business cycle: the building foundation, managing the growth, financing and reaping the profits, and re-invention.

Tells how to measure motivation, identify problem areas, encourage employee enthusiasm, use positive feedback, and make criticisms in a positive manner

This pocket-sized reference provides executives with quick access to 101 effective problem-solving and decision-making techniques. The methods, sourced from consulting firms and analysts, are presented step by step, accompanied by charts, diagrams, and an index.

A guide to creating innovative, cutting-edge marketing plans that includes information on developing strategic marketing plans, preparing hard-hitting campaigns, identifying and maintaining contact with customers, and other related topics.

Understanding the key enablers and barriers to creativity is essential for unlocking the creative potential in others. This guide emphasizes the significance of directed creativity as a crucial problem-solving skill, providing insights and strategies to foster creativity in various contexts.

Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities

In this updated edition, Alexander Hiam provides essential tools and tactics for effective marketing across all business sizes. Building on the insights from the first edition, this version incorporates the latest Internet marketing strategies. It offers comprehensive guidance for creating impactful campaigns that yield tangible results. The book emphasizes practical wisdom, covering key areas such as harnessing the Internet's potential, generating publicity, and developing effective sales promotions. Hiam, a marketing expert and business professor, equips readers with specialized tools that simplify the marketing process. The included CD-ROM features valuable resources like marketing plans, advertising worksheets, and web page templates, along with free stock photography. Readers will learn to master the five Ps of marketing, evaluate their strategies, design effective marketing plans, conduct customer research, enhance creative skills, and write compelling copy. With insights on budgeting, branding, and creating promotional materials, this guide ensures that businesses can effectively reach their audience. In today's competitive landscape, visibility is crucial for success, and this toolkit empowers you to attract new customers and boost revenue.

Companies thriving in prosperous times may overlook the fundamental principles that contribute to their success. A heightened focus on financial goals and competitive strategies can distract from the core element of any business: the customer. This edition emphasizes that sustained success hinges on a consistent focus on customer needs and preferences. It serves as a vital resource for ambitious managers, offering a solid foundation in MBA-level marketing theory and practice. Updated and expanded, it highlights contemporary marketing strategies and innovative techniques essential for staying connected with customers. The content addresses key challenges faced by companies today, such as outperforming competitors, anticipating trends, enhancing advertising and sales, and fostering customer loyalty, especially in the digital landscape. Engagingly written and filled with real-world examples, this edition introduces new negotiation skills, current marketing strategies, and innovative qualitative research methods to deepen customer understanding. Authored by leading educators and marketing consultants, it encapsulates a decade of marketing innovations in an accessible format, providing the knowledge necessary to elevate your marketing efforts. The Portable MBA Series continues to deliver essential business education, covering primary functions taught in MBA programs and addressing vital contemporary topics.

Collected for the first time are 101 of the most powerful tools ever compiled to assist the executive in problem solving. Illustrated.