Cet auteur travaille comme graphiste et concepteur de livres, collaborant étroitement avec des clients depuis un petit studio pour réaliser leurs visions. Son approche évite un style singulier, chaque projet acquérant sa propre forme unique. Il vise à engager le lecteur ou le spectateur par des moyens techniques, qu'il exploite efficacement grâce à son expérience d'imprimeur. Au-delà de la conception, il écrit et donne également des conférences sur l'histoire du design.
Under the professional name Ashley, Ashley Havinden (1903-1973) was one of the most successful advertising artists and designers working in Britain in the 20th century. This book marks the centenary of Havinden's birth and draws extensively upon material donated from Havinden's estate.
From its roots in the development of printing, graphic design has evolved as a means of identification, information and promotion, to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television and electronic media, and the effects of technical innovations such as photography and the computer. A new final chapter in this revised edition covers the international developments and leading practitioners in graphic design over the past ten years, exploring the revolutionary impact of digital technology. With over 800 illustrations fully integrated within the text, this indispensable account is uniquely clear, comprehensive and absorbing."--Jacket
A new edition of this seminal survey on the history of graphic design in the twentieth century.
Contains seven essays. Three of them use only pictures. Examines the relationship between what we see and what we know.