George Lois Livres

All about Ali: Der Verlag, der das größte Buch über Muhammad Ali herausgab, präsentiert jetzt das kleinste. Dieses Buch enthält mehr als 300 Rap-Rhythmen, geistreiche und amüsante Bemerkungen, politisch unkorrekte Witzeleien und Beleidigungen, mutige Statements und Worte der Inspiration des jungen und unverfrorenen Cassius Clay, der später zur großartigen Figur des Muhammad Ali wurde. Er wandelte sich vom narzistischen Selfpromoter zu einer spirituellen Persönlichkeit und ging als Superheld in die amerikanischen Annalen ein; als weltweiter Botschafter für Mut und Überzeugung. Dieses unkonventionelle Buch ist eine fröhliche und bewegende Autobiografie des Muhammad Ali, des unerschrockenen Boxers, der in Klangversatzstücken sprach – sie alle hat der Grafikdesigner George Lois intelligent und kraftvoll visualisiert.

Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

What is America? It’s Monopoly and Mickey Mouse, but also Sinatra and Fred Astaire. It’s the Declaration of Independence, but it’s also Barbie and Playboy, Winslow Homer and Rudi Gernreich’s topless bathing suit. This juxtaposition of images reflects America’s unique eclecticism, and the unprecedented influence that the images of America’s pop culture have had on the world. This book works as a great treasury of Americana, and as a mischievously enjoyable observation on all things truly American. Fashion designer Tommy Hilfiger and famous adman George Lois have crafted an enlightening book, searching American history to find over 350 people, symbols, and things of import. Their iconic and iconoclastic choices are entertainingly presented through surprising visual juxtapositions. Inspired by Tommy Hilfiger’s passion for Americana and George Lois’ wit, Iconic America dramatizes the national ethos, and makes us think about who we are and what we stand for, with humor and charm.

"Sellebrity is at once a poignant culmination of Lois' ideas and memoirs, and a showcase of 139 of his most influential celebrity campaigns for culture-bending products such as Xerox, ESPN, Jifly Lube, Lean Cuisine, Tommy Hilliger and USA Today, illustrated with the original ads and images. Designed by Lois himself, the book presents the stories behind the ads, explaining in Lois' entertaining, irreverent prose how the ad was conceived, how the celebrity powers the Big Idea, and the unexpected pitfalls, scuffles, and lifelong friendships that ensured as Lois "angled and tangled" with the stars. In addition to the campaigns, the book features revealing sections on Obnoxious Celebrities (The Dirty Dozen), All-Time Favorites, Heroes. Most Memorable Clients and Hall of Fame Bosses, it also includes a chronology of his prolific life and legendary career."--Jacket

George Lois, of Lois Logos, showcases his logos with his own comments on why they work.

- Das unverzichtbare Handbuch zum kreativen Erfolg - Ikonisch und geistreich, direkt vom Werbefachmach und gefeiertem Provokateur, George Lois – der legendäre Mr Big Idea und originale Mad Man - Schlagkräftig geschrieben, erklärt, inspiriert und lehrt der Text groß zu denken, kreative Stärke, die Kunst der Markenbildung und des Verkaufens - Motivierend, erleuchtend und darüber hinaus: praktisch – diese cleveren und wagemutigen Ratschläge weisen den Weg zur Entfaltung des kreativen Talents - Ein Muss für alle Kreative, Gestalter, Kulturschaffende, Existenzgründer, Studenten und jeder der einfach verdammt guten Rat sucht