Ronald Finklestein Livres

Focusing on the principles of small business success, the book outlines ten essential rules for business owners. These include taking personal responsibility for business outcomes, recognizing the impact of a positive attitude on employees, and the importance of personal growth alongside business growth. It emphasizes the value of trusted advisors, the necessity of measuring success, and aligning business goals with personal aspirations. Ultimately, it encourages a passion for work and collaboration, aiming to foster a fulfilling and profitable business environment.

Targeting small business owners, this guide addresses common marketing challenges such as understanding marketing principles and finding reliable advice. Written by marketing experts and seasoned business owners, it shares practical solutions that have proven effective in real-world scenarios. Readers will explore a range of strategies, including winning marketing tactics, branding, media, networking, technology-based marketing, event planning, and sales techniques, empowering them to enhance their marketing efforts and grow their businesses.

Kniha nabízí to, po čem touží každý vlastník společnosti - osvědčené marketingové taktiky, které fungují a lze je poměrně snadno zavést do praxe. Dozvíte se je od ostřílených podnikatelů, kteří se ke svému jmění vypracovali od nuly. Témata zahrnují vše od strategického plánování až po rady, jak ulovit 'velkou rybu' (velkého zákazníka) nebo jak využít talk-show k růstu vaší společnosti.