Robert P. Lamm Livres

The new edition of "Sociology" helps students take Sociology with them on campus, in their careers, and in their communities. While still maintaining its well-balanced coverage of the 3 perspectives, this new revision has a strong focus on encouraging students to think about their world with a sociological imagination. Through its strong coverage of globalization, race and ethnicity, careers in sociology, and current topics like mass media and social policy, "Sociology" provides students with knowledge they can use at school, at work, in their neighborhoods, and in the global community.

This book of readings includes part introductions, a preface to each article, study questions and an index.

Economics is about exchange- people, businesses, and other organizations exchanging one thing for another. Production is about making that something of value which is exchanged. Accounting is about recording and reporting exchanges. Marketing is about making those exchanges happen, and about establishing the environment in which they can happen. In the very crude economies that characterized human existence before the twentieth century, and that still do exist in many parts of the world, marketing is not central to exchange. But in our current economic order, which happily involves making many economic choices, the role of marketing is central.