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Russell Hotten

    Winning. The Business of Formula One
    Formula One. The People, Money and Profits that Power the World's Richest Sport.
    • Formula One motor racing is today the richest and most powerful sport in the world. Combining glamour, engineering excellence, advanced technology, danger and speed, it ranks alongside the Olympic Games and soccer's World Cup as one of the world's greatest sporting events. In this book, Russell Hotten examines for the first time the business and finance of Formula One including the sport's movers and shakers, its multi-millionaire drivers, and the team owners, sponsors and media.

      Formula One. The People, Money and Profits that Power the World's Richest Sport.
    • In this penetrating book, Russell Hotten examines, for the first time, the business and finance of Formula One. In particular, he explains the often complex web of team owners, drivers, engineers, sponsors, and the media that has turned Formula One into such a rich and glamorous sport. The book profiles the sport's movers and shakers (Bernie Ecclestone, Max Mosley, Frank Williams, and Eddie Jordan) and its multi-millionaire drivers (Michael Schumacher, Jacques Villeneuve). It examines the vital role of the engineers and designers who have propelled Formula One into a new age of machine technology. And it also looks at the future of the sport that is increasingly being driven by the demands of sponsors and the media.

      Winning. The Business of Formula One