Customers Included. How to Transform Products, Companies, and the World - With a Single Step
- 194pages
- 7 heures de lecture
"...Customers Included provides a roadmap for any executive or entrepreneur who wants to create better products and services. Using real-world case studies - from Apple, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber - the book clearly explains why including the customer is an essential ingredient of success for any team, company, or organization..."--Publisher description

