Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number - but so are Extreme Commuters; where teenagers are becoming millionaire businessmen - even though their contemporaries are planning careers as snipers; and
E. Kinney Zalesne Livres


A high-ranking pollster surveys the power of microtrends, identifying seventy-five forces that are influencing America and the global community, from religion and politics to food and entertainment.