Bookbot

E. Jerome Edmund Jerome McCarthy

    Applications in Basic Marketing
    Basic Marketing
    Applications in Basic Marketing
    Basic Marketing
    • Basic Marketing

      A global-managerial approach

      • 763pages
      • 27 heures de lecture

      Published by Richard D. Irwin, Inc., US, 1993, written by E. Jerome McCarthy and William D. Perreault, Jr.

      Basic Marketing
      3,3
    • Applications in Basic Marketing

      Clippings from the Popular Business Press

      • 256pages
      • 9 heures de lecture

      This reader is revised annually and is packaged with every copy of the book for free. It contains articles and readings from popular sources like; Business Week,Wall Street Journal,and Forbes. The articles are sorted by chapter and coordinate with the organization of the text

      Applications in Basic Marketing
    • Applications in Basic Marketing

      Clippings from the Popular Business Press, 1993 1994

      • 237pages
      • 9 heures de lecture

      Applications in Basic Clippings from the Popular Business Press, 1993 1994

      Applications in Basic Marketing