Mehrdad Baghai Livres

Growth is the number one strategic concern of virtually every company and executive today. Following the recent years of heavy cost-cutting, companies everywhere are now lean and mean, and desperate for growth. Based upon a major study of 40 of the world's greatest growth companies of recent times (including Disney, Bertelsmann, Gillette, Lotus, Coca-Cola, Nokia) by the world's leading management consultancy, McKinsey & Co, this book provides the most powerful and practical methodology for growth and profitability so far. In examining these leading growth companies, and finding out how they approach and (more important) implement their growth strategies, the authors have discovered that high growth is achieved not by bold leaps but by a series of measured steps. Each of these successful companies share a distinctive pattern in their growth strategy in the form of a 'staircase' of manageable steps. Few if any single steps are dramatic - but when linked together as a staircase of sequential growth, the results are dramatic. This book contains detailed case studies of the main growth companies, and extracts from them the key lessons and methods for corporate growth in today's complex business environment.

While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain―especially in today’s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.

Based on a five-year study of 30 of the world's greatest growth companies, this is a practical guide to achieving profitable growth.

Offers a look at the power of collaboration, defining eight archetypes of leaders and followers and then explaining how readers can take different cases of successful collective behavior and apply them to their own organizations.

While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain especially in today s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.

Leaders of large companies face a tough challenge: how do you grow your business in fiercely competitive and maturing markets? This text shows executives how they can uncover pockets of opportunity even in the most crowded markets.