The Alchemy of Growth : Kickstarting and sustaining growth in your company
- 265pages
- 10 heures de lecture
Based on a five-year study of 30 of the world's greatest growth companies, this is a practical guide to achieving profitable growth.
Mehrdad Baghai est Principal dans les bureaux de McKinsey & Company à Sydney et Toronto, et co-leader de la pratique mondiale de croissance de la firme. Son travail se concentre sur la stratégie et le développement des affaires, aidant les organisations à atteindre une croissance et une innovation durables. Fort de sa vaste expérience en conseil, il offre des perspectives précieuses tant aux entrepreneurs qu'aux chefs d'entreprise.



Based on a five-year study of 30 of the world's greatest growth companies, this is a practical guide to achieving profitable growth.
Offers a look at the power of collaboration, defining eight archetypes of leaders and followers and then explaining how readers can take different cases of successful collective behavior and apply them to their own organizations.
While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain―especially in today’s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.