Kevin Maney Livres

Why do some products succeed while others fail? Finding the answer to this question will reveal why Hollywood has started flooding us with 3-D movies, the reasons behind Motorola's major failure, and the mistakes made by Ozzy Osbourne. The search for answers begins in an unexpected place - on the set of the movie Avatar. What is more important for success: availability or product quality? Kevin Maney examines the ups and downs of companies such as Apple, Kodak, IBM, and Electronic Arts. Through his analysis, we can trace the decisions that led to the greatest successes and failures of business giants. Trade-Off offers a brilliant insight into the needs of consumers in the early 21st century.

The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time.

Presents the history of IBM and the influence that it has had on American industry, examining its pivotal role in the mid twentieth-century development of computer technology.

Examines how our understanding of human mastery is being applied to the way computers "think." In the near future, the authors argue, the most advanced computer systems and the most successful businesses will be able to use a new generation of technology to anticipate customer needs before customers even know what they want, see production snafus before they occur, traffic jams before they materialize, and operational problems before they arise.