The eighth edition of International Management: Culture, Strategy, and Behavior incorporates important new and emerging developments affecting international managers. The text is designed to help students understand how to effectively adjust, adapt, and navigate the changing business landscape they will face on a day-to-day basic. Luthans and Doh continue to take a balanced approach to the theory of international management while also making the book even more user-friendly and practical.
Thoroughly updated to reflect the critical world developments of the '90s, this is the first international research-based text to offer a true managerial orientation. It covers the strategic and behavioural dimensions of international management.
Competitive Strategies for the Political and Social Arenas
The book outlines how companies should synchronize competitive strategies with extant strategies for social engagement and political and regulatory activism in order to build and sustain business success.