"Public Relations: Contemporary Issues and Techniques" serves as a comprehensive guide to modern PR management, covering a wide array of techniques used in both in-house and agency settings. It features updated content on multimedia, globalization, and recent case studies, providing practical strategies and theoretical insights for students and professionals alike.
Focusing on Alexander Pope, this guide offers a multifaceted exploration of the author's life and works, moving beyond single perspectives to provide a holistic understanding. It combines various critical approaches and insights, making it accessible for readers seeking to deepen their knowledge of Pope's contributions to English literature. The book serves as both a resource for scholars and an introduction for newcomers, highlighting key themes and contexts that shaped Pope's writing.
Defoe's Robinson Crusoe (1719) and Moll Flanders (1721) together defined a new way of writing fiction in the eighteenth century.
Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
Focusing on the intersection of literary and criminal forgery in the 18th century, this work utilizes a diverse array of sources, including poems, pamphlets, biographies, newspapers, legal records, and manuscripts. It provides a comprehensive analysis of how forgery was both an art form and a criminal act during this period, offering insights into the cultural and legal implications of forgery in historical context.
Explaining Cameron's Catastrophe uses expert analyses of hundreds of surveys and focus groups run by Ipsos MORI to make sense of the UK's 2016 EU referendum.
The ‘IB Music Revision Guide 3rd Edition’ includes analyses of all the prescribed works of the International Baccalaureate Diploma Programme music course through to 2021. It also includes a comprehensive overview of all the musical styles and cultures that are examined during the course, practice questions and answers that allow students to check their knowledge, as well as a glossary to help ensure key terms are understood. There are also revision tips and advice on exam technique that will help students prepare for the IB listening exam with confidence. Suitable for Standard and Higher Level.
Championing Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. With Championing Science, scientists will learn how to use these vital skills to make an impact.