Dan Heath Livres

The book captivates readers by blending informative content with engaging storytelling. It aims to entertain while providing insights, making complex ideas accessible and enjoyable. Through a compelling narrative, it sparks curiosity and encourages deeper thinking about its themes.

The authors explore how to intentionally craft extraordinary moments that elevate everyday experiences into magical ones, drawing on real-life stories for inspiration. They provide practical advice and insights, building on their expertise from "Made To Stick," to help readers harness creativity and design impactful moments in their lives.

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our life and work. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create memories that matter for your children? Many of the defining moments in our lives are the result of accident or luck - but why leave our most meaningful, memorable moments to chance when we can create them? In The Power of Moments, Chip and Dan Heath explore the stories of people who have created standout moments, from the owners who transformed an utterly mediocre hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests, to the scrappy team that turned around one of the worst elementary schools in the country by embracing an intervention that lasts less than an hour. Filled with remarkable tales and practical insights, The Power of Moments proves we all have the power to transform ordinary experiences into unforgettable ones.

Moving upstream -- Section 1. The three barriers to upstream thinking -- Section 2. Seven questions for upstream leaders -- Section 3. For upstream.

Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? This title focuses on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. Contents: 1. The four villains of decision making 2. Avoid a narrow frame 3. Multitrack 4. Find someone who's solved your problem 5. Consider the opposite 6. Zoom out, zoom in 7. Ooch 8. Overcome short-term emotion 9. Honor your core priorities.

'A fantastic book.' WIRED 'Witty and instructive.' WALL STREET JOURNAL 'Invaluable for anyone wanting to make long-lasting change a reality.' BBC FOCUS 'A must-read.' FORBES ______________________________________________ We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need to understand how our minds function in order to unlock shortcuts to switch up our behaviours. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results. In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.

The authors present a four-step process aimed at mitigating the biases that infiltrate our decision-making. Psychological research shows that our choices are often hindered by various biases and irrationalities: we tend to be overconfident, seek confirming information while ignoring contradictory data, and let short-term emotions cloud our judgment. Simply recognizing these flaws is insufficient, much like knowing one is nearsighted doesn't improve vision. The key question addressed is: How can we enhance our decision-making? Drawing from extensive research in the field, the authors outline a four-step method to combat these biases. The narrative includes compelling examples, from a rock star's clever decision-making technique to a CEO's unfortunate acquisition, and highlights a pivotal question that can clarify complex personal dilemmas. Readers will discover answers to essential questions, such as how to break the cycle of indecision, make group decisions free from toxic politics, and avoid missing valuable opportunities for change. This work provides actionable strategies and tools to help us make more informed choices, emphasizing that the right decision at the right time can significantly impact our lives.

Proč děláme špatná kariérní rozhodnutí, vrháme se do nevhodných vztahů nebo chybujeme při investicích? Naše mozky jsou často ovlivněny silnými předsudky a zbožnými přáními. Abychom činili lepší rozhodnutí, musíme pochopit, jak funguje naše předpojatost, a naučit se ji ovládat. Kniha nabízí inovativní strategie a praktické techniky pro správné a sebevědomé volby. Čtenář se dozví, jak: - identifikovat čtyři nejškodlivější sabotéry rozhodování - vybudovat efektivní rozhodovací proces - překonat krátkozraké uvažování - vyhnout se rozhodovací paralýze - nalézt nové alternativy řešení - odhalit slepé uličky. Magazín Forbes označil knihu za jednu z nejvíce užitečných novinek v oblasti byznysu, vyzdvihující její čtivost, srozumitelnost a pronikavý pohled na osobní i firemní chování. Autoři, bratři Heathové, jsou renomovaní odborníci, kteří se věnují podnikové strategii a organizaci. Jejich předchozí bestsellery, jako "Jak zaujmout hned napoprvé" a "Proměna", získaly mezinárodní uznání. Tato kniha je cenným zdrojem pro každého, kdo chce zlepšit své rozhodovací schopnosti.