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Punam Anand Keller

    Leveraging Consumer Psychology for Effective Health Communications
    • Leveraging Consumer Psychology for Effective Health Communications

      The obesity challenge

      • 406pages
      • 15 heures de lecture

      This timely book brings together some of the most highly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity

      Leveraging Consumer Psychology for Effective Health Communications