Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand.
Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other.
Filled with tips for making a small business work, this guide to basic marketing strategies includes information on Internet marketing, advertising strategies, direct mail campaigns, and guerilla marketing, as well as other promotional techniques. Original.