Michael F Fay Livres

A luxuriant gift book for all orchid fans. Orchids are one of the largest families of plants, comprising an estimated 28,000 species that flourish on every continent and major landmass except Antarctica. They are also one of the most cherished and coveted plant groups, which makes this addition to Kew’s Pocketbook series a welcome treat for flower fanatics. Kew Orchids offers a snapshot into the colorful and diverse world of orchids, beautifully illustrated with forty color paintings from the archives of the Royal Botanic Gardens, Kew—one of the most extensive collections of botanical art in the world. An introductory chapter by Kew orchid expert Michael F. Fay provides an overview of the plant group, and extended captions accompany each painting.

Capital equipment professionals, do you want more customers at higher prices? Are your customers treating your products like commodities? Are your competitors' getting more aggressive? Do you crave more persuasive marketing messages? Does your sales team need help defending prices? If you answered yes to any of these, then this book is for you. "Get Your Price " is the first-ever book that shows you how to implement a value-based strategy in a capital equipment company. You'll learn how to avoid the commodity trap, create products with compelling value propositions, and secure value-based pricing.