AL Lieberman Livres

Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks?and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.

Master today's newest entertainment marketing techniques across the global industry, including film, cable, broadcast, sports, publishing, social communities, electronic gaming, and more. The entertainment industry has surged to nearly a trillion dollars worldwide, with significant changes in platforms, media, tools, and markets. Al Lieberman and Patricia Esgate have revised their classic guide to reflect these transformations and prepare marketers for future shifts. This comprehensive resource surveys all major entertainment marketing platforms, drawing from decades of experience. Lieberman and Esgate address challenges and opportunities presented by new technologies like smartphones and tablets, explore the implications of globalization in entertainment, and showcase integrated marketing strategies that create synergies across advertising, promotion, PR, and social media. They also highlight emerging challenges that industry professionals must recognize. This engaging and conversational guide is essential for anyone interested in the entertainment business and indispensable for those aiming to enter the industry as marketing or PR professionals.