Simon Hudson Livres

Covers all the key marketing principles applied to tourism and hospitality

The book explores the unfolding of a significant crisis and its devastating effects on the travel, tourism, and hospitality sectors. Through international case studies, it details the industry's initial reactions, the messages conveyed to the market, and the far-reaching impacts experienced. Additionally, it offers insights into potential future developments for these industries, providing a comprehensive understanding of the crisis's implications.

This title offers a fresh international perspective on its subject, highlighting the influence of digital technology. It includes a variety of international case studies that illustrate key concepts, making it a valuable resource for understanding global trends and innovations in the field.

Highlighting the enduring presence of Black people throughout history, this book showcases a rich tapestry of experiences that include triumphs, struggles, creativity, and wisdom. It features stories of courage and resilience from individuals of Black heritage across the globe, emphasizing their contributions in various fields such as leadership, science, and the arts. By capturing a diverse range of narratives, the book aims to illuminate the multifaceted human story and the significant role Black individuals have played within it.

Focusing on the daily experiences and narratives from the global Black community, this two-volume work presents a rich tapestry of achievements, challenges, and resilience throughout a leap year. Each day highlights stories that counter stereotypes and omissions in traditional historical accounts. Aimed at a diverse audience, it emphasizes the interconnectedness of the Black experience with broader societal narratives, advocating for collective understanding and recognition of a shared history that transcends ethnic boundaries.

Focusing on an international perspective, this textbook offers students a thorough understanding of hospitality management principles. It incorporates real-life examples to illustrate the dynamics of the contemporary hospitality marketplace, making the content both engaging and applicable.

Focusing on the impact of the COVID-19 pandemic, this collection offers valuable insights into how various global tourism destinations have navigated the challenges posed by the crisis. It serves as a practical resource for students, educators, and industry professionals, showcasing real-life case studies that highlight diverse strategies and responses. The book aims to enhance understanding of destination management in the context of unprecedented global disruptions.

This engaging second edition textbook covers essential marketing principles for Tourism, Hospitality, and Events, emphasizing the growing global and digital dimensions of these industries.