Martin Lempp Livres

This book provides an integrated perspective of the automotive market for the next decade. It shows how customers and producers are shaping the market simultaneously and contends that the first steps of the mobility revolution have already been taken. It compels automotive companies to strike new paths to participate in this journey. The authors provide a comprehensive analysis of the automotive industry, including prevailing business models of OEMs and 'tier-n' automotive suppliers, the competitive environment they are embedded in as well as socio-economic changes affecting future market conditions. Subsequently, elements of the automotive disruption are presented; these enable the provision of novel urban mobility concepts and offer a new source for additional services accompanying the user. A comprehensive insight into consumer behavior, potential automotive business models which can be sustained by 2030, smart city models, transformation strategies, and diverse market penetration scenarios are also provided in the book. It also outlines the challenges and key actions that shape the automotive sector even beyond 2030 as well as knock-on effects across different industries arising from the technological and economic changes in the automotive market are projected.

Der Automobilmarkt steht vor einer Mobilitätsrevolution, die bereits begonnen hat. Kunden und Hersteller beeinflussen gemeinsam die Entwicklungen und Trends der Branche. Das Buch beleuchtet die Herausforderungen, vor denen Automobilunternehmen stehen, und betont die Notwendigkeit, innovative Ansätze zu verfolgen, um im sich wandelnden Markt wettbewerbsfähig zu bleiben. Es bietet eine umfassende Analyse der zukünftigen Entwicklungen und der Dynamiken, die den Sektor prägen werden.