Focusing on the multifaceted nature of hospitality, this book examines its practice through various disciplines and incorporates a global viewpoint. It offers a comprehensive exploration of hospitality concepts, making it a significant resource for understanding the diverse applications and cultural implications of hospitality in different contexts.
'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising.In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.
Including European and international examples, this book aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers. It contains questions for discussion or revision and also features lists of options for application of theory.