Jacob Jacoby Livres

This book has been replaced by Theory Construction and Model-Building Skills, Second Edition, ISBN 978-1-4625-4243-7.

Focusing on the scientific and analytical complexities of survey research in legal contexts, this comprehensive volume delves into various aspects of trademark surveys in litigation. Authored by expert Jack Jacoby, it covers essential topics such as survey fundamentals, pre-survey considerations, and the intricacies of designing and conducting surveys. The book also addresses key issues like sampling, questionnaire construction, and data reporting, while providing case law commentary to illustrate practical applications.

This book explores the issues underlying the effective analysis of interaction in factorial designs. It includes discussion of: different ways of characterizing interactions in ANOVA; interaction effects using traditional hypothesis testing approaches; and alternative analytic frameworks that focus on effect size methodology and interval estimation.