Elmer Wheeler Livres

In this groundbreaking marketing classic, discover the easiest way to double your selling power overnight using tested selling sentences. Plus, learn how to uncover the most-persuasive benefits hidden in everything you sell, the secret to selling more without saying more, which hypnotic word literally forces people to say "Yes!," the "X, Y, Z" principle of selling (and what it means to you), one simple word that overcomes almost any objection, the difference between making a "canned" sales presentation and a "planned" presentation and why the best message in the world will fall flat on its face if you don't use the Wheeler "A-B Principle." Don't leave your selling up to chance or theory. Discover how you can use these time-tested and proven principles to boost sales regardless if you do business online or offline. These methods work for everyone from executives who want to sell more products to job-seekers who need to stand out from the pack.

Elmer Wheeler, a pioneer of persuasion, shares his humorous journey of losing 40 pounds in 80 days in this engaging narrative. After experiencing the challenge of maintaining his weight loss, he delves into research on effective strategies to keep the pounds off. His follow-up, The Fat Boy's Downfall, continues the comedic exploration of weight management. Through his witty storytelling, Wheeler offers insights and advice on personal transformation and the struggles of sustaining a healthier lifestyle.

Exploring the art of persuasion in marketing, this book delves into the psychology behind consumer behavior and the importance of emotional appeal. It emphasizes how effective storytelling and engaging presentation can enhance product desirability, making the "sizzle" crucial to selling the "steak." The author provides practical strategies and insights for businesses to connect with their audience, ultimately transforming their sales approach and boosting success.

To understand advertising, you need to understand salesmanship. Both are filled with mis-steps, gimmicks, and frauds. Advertising is widely understood to be "Salesmanship in Print." Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes routinely effective. During 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people, resulting in the development of his "5 Wheeler Points" and, in 1937, the publication of "Tested Sentences That Sell." Wheeler's principles as powerful today as they were when this book was originally published in 1937. Even as things change, technology transforms, business evolves - human nature has stayed the same. Get your copy today and Master these secrets for yourself.