The book explores the essential insights that economists provide to business executives, emphasizing the relevance of economic principles in everyday decision-making. It addresses critical issues such as production choices, resource allocation, and market understanding. The text critiques traditional economics literature for its complexity and lack of practical application, suggesting that it often alienates managers who seek actionable strategies. By bridging the gap between economic theory and business practice, the book aims to make economics more accessible and useful for decision-makers.
Shlomo Maital Livres





Cracking the Creativity Code
- 168pages
- 6 heures de lecture
Provides a proven method for generating world-changing ideas. This book empowers individuals who have given up on their innate creativity, who believe that they have lost their creative powers through years of disuse.
Focusing on innovation, this collection of short stories and case studies showcases the journeys of great innovators. It provides managers and entrepreneurs with practical tools to enhance their own innovation processes. Key themes explored include transforming ideas into action, the importance of teamwork in innovation, and learning creativity from children. By examining the experiences of successful innovators, readers are encouraged to adopt effective strategies and rethink their approaches to becoming world-class innovators themselves.
Smartonomics
- 280pages
- 10 heures de lecture
Provides global managers with a simple, powerful set of macroeconomic tools that empower them to think independently, swim against the tide (when warranted) and, at times, enter markets when everyone else is abandoning them.