Howard Moskowitz Livres

Exploring the relationship between women and their choice of perfume, this book challenges traditional marketing strategies that frequently fail despite significant investment. Through case studies of brands like Jill Sander, Estee Lauder, and Dior, it reveals how established marketing practices can obstruct the launch of new fragrances, offering insights into more effective approaches for success in the perfume industry.

Exploring the innovative field of mind genomics, this book delves into the underlying factors driving consumer behavior and decision-making beyond traditional methods like surveys. It highlights applications across various sectors, including food, commerce, and healthcare, while emphasizing its relevance in social and political sciences. By integrating rich data with novel methodologies, it provides fresh insights into human cognition and societal complexities. This resource is essential for professionals and scholars in political science, sociology, psychology, and related fields.

"In a new book, photographer David Moskowitz turns his lens on the story of a rapidly declining species and habitat" - Smithsonian