It is now years since The Economist ran the first of its eye-catching 'White out of Red' posters. As this book points out, their 'vibrancy and visibility' have now established them as 'part of the urban landscape'. This is the story of this influential advertising campaign.
The only comprehensive review of the revolutionary Volkswagen advertising campaign of the 1960s and 70s, which is universally acknowledged to be the greatest and most influential ever created. This much enlarged and updated edition is illustrated with over 450 reproductions of advertisements, plus a histroy of the iconic Volkswagen Beetle.
Etienne is a boy who loves trains. While playing with them in his home, he imagines each room is a European destination. When the family dog, Cajun, expresses her sadness in not being able to to share in his journeys, Etienne assures her that she can. Cajun is so happy that, without looking, she collides with Etienne's mom who in turn spills glitter all over Cajun. Covered in glitter, Cajun gets hold of Etienne and they run through the house and around the world. Passing famous sites in New York, France and Italy, they share an afternoon of adventure without ever leaving home,
Uncover the fascinating hidden workings of your own mind with The Secret Life of the Brain.