Matthew Moseley embarks on a groundbreaking 52-mile swim in the Green River, revealing his deep connection to water and its significance in our lives. Throughout his journey, he faces physical challenges while exploring the impact of the climate crisis on the American West. His adventures span various locations, from the Caribbean to the Sea of Galilee, and he emerges as an Ambassador for Water, emphasizing the importance of adaptability in the face of environmental change. This account serves as a heartfelt tribute to water and its vital role in our world.
Ignition is a book of dispatches from the frontlines of communication strategy. Matthew Moseley draws on his eclectic life experiences to investigate the link between success and effective communication. Whether he's choreographing a fine dining experience at the top restaurant in America, using rock stars to register voters, helping a national chain save its reputation after a gaffe goes viral, or serving as media liaison at the epic ash-blast send-off for author Hunter S. Thompson, Moseley identifies the principles that guide communication strategies toward their goals. In extensive interviews with a wide variety of experts, including authors, fighter pilots, business leaders, politicians, and astrophysicists, Moseley tests these principles, teases out new, provocative ideas, and anticipates how forming stronger connections will help us address today's greatest challenges. Though it tackles serious subjects, offers an illuminating perspective on the evolution of human discourse, and shares important insights on interpersonal relations, Ignition is also a good, fun read. A broad range of colorful anecdotes gives this book of philosophical wisdom and practical advice the zest of a juicy memoir.
