Hartwin Maas Livres

The Customer Value-Based Model (CVM) introduced in this thesis offers a novel approach to corporate valuation by integrating strategic and operational management levels. It emphasizes the importance of customer value in marketing and its connection to overall corporate value, providing a framework for evaluating the impact of marketing on financial success. By bridging the gap between marketing activities and shareholder value, the CVM serves as a valuable tool for strategic decision-making and assessing the contribution of marketing to a company's performance.

Conflict is a fundamental aspect of management and organizational behavior, often arising from incompatible goals and opposing behaviors. This essay explores various interpretations of organizational conflict, highlighting its presence and effects within different levels—individual, group, and organizational. It emphasizes that conflict is not merely a negative force but a reality that can obstruct goal achievement, making it a critical area of study for effective business management and corporate governance.

The essay explores the UK's longstanding skepticism regarding the European Monetary Union (EMU) and its single currency. It highlights how this negative sentiment intensified following the UK's exit from the European Exchange Rate Mechanism in 1992, influenced by divergent economic policies, rising oil prices, and the unification of Germany. The analysis provides insights into the historical context and economic factors that shaped the UK's stance on adopting a common monetary policy within Europe.