This two-book bundle offers essential insights into digital marketing strategies and planning. It combines "Digital Marketing: Strategic Planning and Integration," which focuses on developing effective marketing strategies, with "The Digital Marketing Planner," a practical guide for implementing those strategies. Purchasing the bundle provides a cost-effective way to enhance your digital marketing knowledge and skills.
Strategy, Management & Transformation
Focusing on the essentials of conducting business in a digital landscape, this textbook prepares students for success in a rapidly evolving, technology-driven environment. It emphasizes key concepts and practical skills necessary for navigating the complexities of modern business practices, ensuring graduates are well-equipped for future challenges.
A step-by-step, interactive journey through the process of creating your digital marketing plan - from creating the strategy and objectives to planning resources and presenting your work.