Anthony Rhine Livres

What is Theatre Management?.- 2. The Strategic Framework of Theatre.- 3. Theatre Management Today.- 4. Business Environments.- 5. Theatre Organization.- 6. Jobs in Theatre.- 7. Financial Management.- 8. Management and the Audience.- 9. Marketing a Theatre.- 10. Creating Promotional Materials.- 11. Fundraising.- 12. Leadership.- 13. Boards, Governance, Executive Staff, and Volunteers.- 14. Theatre Advocacy and Community Engagement.- 15. Theatre Education.

Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.

In How to Market the Arts: A Practical Approach for the 21st Century, expert authors Anthony Rhine and Jay Pension provide a new and practical paradigm to explain how nonprofit arts marketing can and should work.