In The Unicorn's Shadow, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works.
Focusing on the transformative impact of emerging technologies like generative AI, Web3, and neurotech, this collection offers essential insights for organizations navigating today's rapidly changing business landscape. It emphasizes the importance of adapting to innovations to seize new opportunities while avoiding disruption. Featuring foundational knowledge and practical case studies, the book equips leaders with the understanding needed to thrive amidst challenges in areas such as blockchain and cybersecurity. Prepare your organization for the future with these critical insights.
Exploring the transformative impact of generative AI tools like ChatGPT, this book highlights their potential to reshape business models and customer interactions. It emphasizes the urgency for businesses to adapt, showcasing how competitors are leveraging these technologies for innovation and automation. Readers will gain insights into selecting effective generative AI projects and strategies to navigate risks while harnessing the benefits. This guide aims to equip businesses for success in the evolving landscape of artificial intelligence.
**A New York Times Bestseller** 'Co-Intelligence is the very best book I know about the ins, outs, and ethics of generative AI. Drop everything and read it cover to cover NOW' Angela Duckworth Consumer AI has arrived. And with it, inescapable upheaval as we grapple with what it means for our jobs, lives and the future of humanity. Cutting through the noise of AI evangelists and AI doom-mongers, Wharton professor Ethan Mollick has become one of the most prominent and provocative explainers of AI, focusing on the practical aspects of how these new tools for thought can transform our world. In Co-Intelligence, he urges us to engage with AI as co-worker, co-teacher and coach. Wide ranging, hugely thought-provoking and optimistic, Co-Intelligence reveals the promise and power of this new era.