Fran Ackermann Livres

This is a user-friendly and extremely accessible text to guide students through the series of possible steps in strategy making.

This book introduces causal mapping as a practical tool for managers to navigate complex situations. It explains the theory and application of causal maps in simple terms, helping users create strategy maps and logic models for effective decision-making in both individual and group contexts.

Designed specifically for postgraduate students in strategy, this engaging text offers practical insights tailored for MBA programs. It combines theoretical frameworks with real-world applications, making complex concepts accessible and relevant. The book emphasizes critical thinking and strategic analysis, equipping students with the tools needed to navigate contemporary business challenges effectively.