Mimika Cooney Livres

In this comprehensive book, Cooney touches on each facet of being a successful newborn portrait photographer. She begins by outlining the foundation of her business model and provides insight for the reader to establish something similar for their business. Defining your target market and ideal customer profile are essential to guiding your business in the right direction. Cooney focuses her business, and this book, on what she calls a ‘boutique’ brand. These are pricier photo shoots and packages, which require more time and care. Working with clients at this level often creates a lasting relationship and hopefully, repeat business. This is where the branding of your business is so important. Not only can it deliver regular clients, but can also inspire important word-of-mouth references. Emphasizing how important it is for a photography studio to have structure and direction to become and remain successful, Cooney walks the reader through many scenarios that have helped form her business. A strong social media presence, creative marketing & promotions and repeat customers are the key to standing apart from the competition, therefor remaining vital.

Boutique baby photography is becoming increasingly popular, as clients want unique, contemporary, magazine-style images that stand out. As Mimika Cooney shows in Boutique Baby Photography, there is more to building a successful photography business than just taking great pictures - marketing is key. Though devoted mainly to the business elements of running a successful baby portrait studio, the book also discusses photographic techniques, including canny maternity poses, photographing newborns and working with toddlers and children.