Focusing on the aftermath of the 2008 financial crisis, this book explores how organizations can adopt a sustainable business culture. Bowles and Cooper provide insights through real-life examples, emphasizing a shift from individualism to a collective approach. They propose innovative strategies for fostering collaboration and resilience in the face of systemic challenges, making a compelling case for a new way of thinking in the corporate world.
The book explores the vital link between employee morale and performance, presenting research from extensive employee opinion databases and leading academic institutions. It emphasizes the importance of fostering high morale to enhance overall performance, providing insights into how organizations can effectively improve both employee satisfaction and productivity.
Performance is the key outcome of high morale, and the reason why it should be taken so with research gathered from some of the world's largest employee opinion databases and best academic centres, the authors lay out the morale-performance connection.