Mary Barra's quest to move GM to a manufacturer of electric cars has captured the attention of automobile aficionados, green-business advocates, and leaders of all types who have to admire Mary's toughness in moving forward despite the overwhelming obstacles in her path.
David Welch Livres







This is the most comprehensive analysis to date of Nazi film propaganda in its political, social, and economic contexts, from the pre-war cinema as it fell under the control of the Propaganda Minister, Joseph Goebbels, through to the end of the Second World War. David Welch studies more than one hundred films of all types, identifying those aspects of Nazi ideology that were concealed in the framework of popular entertainment.
The book explores the enduring appeal of the Nazi party in Germany, re-evaluating the effectiveness of its propaganda. David Welch challenges existing beliefs about how propaganda influenced public opinion and emphasizes that successful messaging often targets those who are already somewhat receptive to its ideas. By summarizing key debates on this topic, the work provides a nuanced understanding of National Socialism's rise and the complex dynamics of political persuasion in historical contexts.
In this timely and fully international book, David Welch has selected fifty images to highlight the continuities and dis-continuities of mass- communication throughout history, be they via images, events, films or by 'propaganda by deed'.
Security
- 294pages
- 11 heures de lecture
A philosophical approach to the concept of 'security', offering practical guidance to help states better allocate resources better to security problems. The book's from-the-ground-up approach, interdisciplinary nature, and far- reaching analysis of ecospheric, state, cultural, and human security, will interest students, scholars, and practitioners.
Cinema and the Swastika
The International Expansion of Third Reich Cinema
- 360pages
- 13 heures de lecture
Cinema and the Swastika is the very first publication to bring together comparative research on the international expansion of the Third Reich cinema. This volume investigates various attempts to economically, politically and culturally infiltrate the film industries of 20 countries or regions Nazi Germany occupied, befriended or entertained ‘neutral’ relationships with. Countries and regions covered included Western and Central Europe, Italy, Japan, Scandinavia, Spain, the South Americas, the USA and (in a new chapter for the paperback edition) the occupied Eastern Territories (Soviet Union, Baltic States and Poland). The book also features assessments of the International Film Chamber, through which propaganda minister Goebbels tried to take lead of the ‘Film Europe’ movement, and of Hispano Film, through which German cinema tried to conquer Spanish markets. Cinema and the Swastika includes contributions from internationally acclaimed specialists. The hardback version of this book, which has been revised for this paperback edition, was enthusiastically received and won the 2007 Willy Haas Award for books on German cinema.
Protihitlerovská a protinacistická opozice uvnitř německé společnosti ve 30. letech a za 2. světové války. Jednotlivé opoziční proudy a konkrétní formy odporu.
Auf dem Vormarsch
General Motors, Mary Barra und die Neuerfindung einer Ikone
General Motors will die USA in eine Zukunft mit sauberer Energie und umweltverträglichen Verkehrsmitteln führen. CEO Mary Barra, die 2014 allen Widrigkeiten zum Trotz das Ruder bei GM übernommen hat, versucht, das 114 Jahre alte Unternehmen neu zu erfinden und es für die Umstellung auf die Elektromobilität und das autonome Fahren zu rüsten. Der renommierte Journalist und GM-Experte David Welch zeigt anhand des Werdegangs von Mary Barra, welche mühsamen Schritte erforderlich sind, um einen schwerfälligen Giganten wie GM fit für die Zukunft zu machen. Eine wichtige und wegweisende Fallstudie – nicht nur für Autofans!


