Paul Grainge Ordre des livres

Considers the social life of cars as represented on TV.

From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.

The book delves into the pivotal role of branding in today's blockbuster economy, offering an in-depth analysis of major companies like Disney, Dolby, Paramount, New Line, and Warner Bros. It explores how these entities leverage branding strategies to shape the contemporary movie industry and examines the motivations behind their branding efforts, providing a critical perspective on the intersection of film and commerce.

An introduction to film history, this anthology covers the history of film from 1895. It is arranged chronologically, and each chapter contains an introduction on the key developments within the period. Various types of film history are undertaken to enable students to become familiar with different types of film historical research.