Cet auteur propose des outils et techniques pratiques pour améliorer la qualité et la rapidité de votre écriture, en particulier dans la communication d'entreprise. Son approche se concentre sur l'engagement des lecteurs, leur transformation en adeptes fidèles et la transmission de messages clairs et stylés. L'auteur souligne le renforcement de la confiance par la structuration et la planification de l'écriture. Son propre parcours d'écriture a impliqué un processus créatif intense, aboutissant à la reconnaissance de son premier ouvrage publié.
Combining techniques from Aristotle to AI, this guide offers a variety of games and exercises designed to enhance business writing skills. It aims to empower writers to effectively engage their audience, influencing their thoughts, emotions, and actions. Through practical strategies, readers will learn to stand out in a crowded marketplace and communicate with clarity and impact.
We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations. This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions. From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.