--- Livres

Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.

Tout va changer dans la vie du jeune Jim Hawkins le jour où le " capitaine ", un vieux forban taciturne et grand amateur de rhum, s'installe dans l'auberge de ses parents, à " L'Amiral Benbow ". Jim comprend vite que cet étranger n'est pas un client ordinaire. En effet, lorsqu'un effrayant aveugle frappe à la porte de l'auberge isolée, apportant au marin la tache noire symbole des pirates et synonyme de mort, la chasse au trésor a déjà commencé !

Somewhere in the night, a raven caws, an author's pen scratches, and thunder claps. The author wants to write nonfiction: stories about frail women in white nightgowns, mysterious bumps in the night, and the undead rising to collect old debts. But he keeps getting interrupted by the everyday annoyances of talking ravens, duels to the death, and his sinister butler

Presents a retelling of the tale about the young girl who escapes her wicked stepmother with the help of seven dwarfs.