Doc Searls Livres

This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.

As seen on BoingBoing Everyone can draw! When was the last time you had fun drawing? If it was grade school, you're not alone. In this clever and interactive guide, you'll discover proven tricks and techniques to get past your fear and draw the world around you in surprising and expressive new ways. Before you know it, you'll be drawing faces, animals, old people's hands, celebrities, weird invented creatures, and more -- and loving it.

Consumers are hitting back at uncaring and insensitive corporate cultures. The Cluetrain Manifesto shows how to open a genuine dialogue with advertising-saturated customers seeking authenticity.