Colin Gilligan Livres

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic * Where are we now? - Strategic and marketing analysis* Where do we want to be? - Strategic direction and strategy formulation* How might we get there? - Strategic choice* Which way is best? - Strategic evaluation* How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material * The changing role of marketing* Approaches to analysing marketing capability* E-marketing* Branding* Customer relationship management* Relationship management myopia* The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially

Progress on the English Electric Canberra was the main topic of a report written by W E W 'Teddy' Petter on June 17, 1948, but a final paragraph headed 'High Speed Fighter' said, 'Requirements for a high speed fighter are being sent to us...There would probably be two or three prototypes attached to a successful design and a reasonable chance of production orders. Supersonic speeds would be required for short periods.' This marked the beginning of the effort leading to production of the legendary Lightning fighter.English Electric Lightning Genesis and Projects examines how that effort evolved - focusing on the procurement process and the factors that drove decisions about the aircraft configuration and its weapon system. In particular, author Tony Wilson looks at how other procurement programs influenced choices about the Lightning for good or ill.Between English Electric project numbers P1 and P34 there were 15 project numbers between P1 and P34 associated with the Lightning. Some refer to development steps in the aircraft's core program but others were studies to extend the aircraft's capabilities. These designs are explored too along with proposed developments that were never given 'P' numbers.

A cogent, vivid proposal for us to re-think ourselves to steer civilisation back to safety. As a species we cling on to the power of 'the old normal'. The rich get richer, the poor get Covid 19. Bankers conspire in the fraudulent abuse of people's savings, yet keep their loot, saved by governments never holding a single perpetrator to account.

SPORTING STORIES (CHILDREN'S / TEENAGE). AUSTRALIAN. Four future AFL stars under one roof!? Go back to where it all began with THE SELWOOD BOYS ...Now available in this four-book box set! In the Selwood house, there's madness and mayhem every day - and footy, of course! Meet the Selwood boys ...There's the twins, Troy and Adam, pulling pranks and making mischief, then Joel with his sneaky, cheeky antics, and finally little Scott, who just does his best (or make that his worst!) to keep up. Age 7+