"An exploration of the disruptive potential of blockchain and a guide for how enterprise firms can leverage this new technology for success"-- Provided by publisher
Ravi Sarathy Ordre des livres (chronologique)
The Dryden Press Series in Marketing: International Marketing: Eighth Edition
- 753pages
- 27 heures de lecture
Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.
Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.