Liz Nickles Livres

Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening not only to stifle true choice in the marketplace, but to render hard-won brand identities - some decades in the making - meaningless. With today's unprecedented access to thousands of brands a day, via Twitter, Facebook, and the rest, the balance of brand power is shifting irrevocably away from the businesses behind them. In Brandstorm, branding guru Liz Nickles argues that, as a result, the brand is no longer a value proposition in itself, and that marketers and brand managers must stop the dilution and focus on meaningful, market-specific reinvention for those brands that can stand the test of time. She offers the success secrets behind leading brands like Ralph Lauren, Justin Bieber, and Revlon, and how to channel them today.

MENACE, ANYONE? At Desert Springs Sports Science Clinic bad things are happening to good people. Jasmine Li, darling of the tennis circuit, receives mysterious threats. Her fiance, an ex-NFL star dead set on a tennis Grand Slam, has a tragic accident. Champ-turned-sports-therapist Jordan Myles has terrifying brushes with death. Who's behind these frightening incidents? As Jordan chases clues in Madison Square Garden, Palm Springs, and Hilton Head, another sort of game emerges--one so brutal it makes tennis seem like tiddlywinks. . . .

Overview of Tabletop X-Ray Laser Development at the Lawrence Livermore National Laboratory.- Overview of Tabletop X-Ray Laser Development at the Lawrence Livermore National Laboratory.- Recent Progress in X-Ray Laser Development and Applications at LIXAM.- A High Repetition-Rate, Petawatt Class Ti:Sapphire Laser Dedicated to Coherent X-UV Generation at LASERIX.- Recent Advances of the X-Ray Laser Research at APRC.- X-Ray Lasing Using the GRIP Scheme.- Development of 0.1-Hz Repetition Driver Laser for the TCE X-Ray Lasers.- Modulation of Plasma Density to Achieve Highly Efficient X-Ray Lasers With Good Beam Quality.- Origin of Microstructures in Picosecond X-Ray Laser Beams.- Focusing System for a Non-Normal Incidence Pumped, Sub-10 nm TCE XRL.- X-Ray Imaging of the Heating Zone of Non-Normal Incidence Pumped XRL Plasma.- Formation of an Elongated Plasma Column From a Gas Puff Target Irradiated With a Laser Beam Focused Using an Axicon.- Observation of Density Dip in a Pre- Formed Plasma: Toward Axial Pumping X-Ray Laser.- Experimental Studies on Transient Ni-Like Ag X-Ray Laser Pumped With the Picosecond Pulsed Laser Facility at NLHPLP.- X-Ray Laser Source Using Ceramic Target.- The Generation of X-Ray Laser Radiation on SOKOLP-P Laser Facility.- Electron Temperature Measurements of Model Ne-Like X-Ray Laser Plasmas From Resonance keV Spectra.- Development of Plasma X-Ray Amplifiers Based on Solid Targets for the Injector-Amplifier Scheme.- X-Ray Laser Beam Shape Control: High-Res VIS and keV Imaging of the Amplifying Plasma.- Spatial and Temporal Profiles of the 21.2-nm Saturated X-Ray Laser Output.- Advances in High Repetition Rate Soft X-Ray Laser: Lasing Down to 10.9 nm and High Brightness Operation of a Seeded Soft X-Ray Amplifier Using a Solid Target.- Advances in High Repetition Rate Soft X-Ray Lasers: Lasing Down to 10.9 nm and High Brightness Operation of a Seeded Soft X-Ray Amplifier Using a Solid Target.- On the Way Towards a High Repetition Rate X-Ray Laser.- A 10 Hz, 3 Microjoule Transient Soft X-Ray Laser Pumped in Grazing Incidence.- Generation of Ni-like Ag X-Ray Laser and High- Order Harmonics Forward Harmonic Seeded X-Ray Laser.- LASERIX : A Multi X-Ray/XUV Beamline High Repetition-Rate Facility.- Seeding High Order Harmonic in a Transient X-Ray Laser Amplifier.- Feasibility of 3.4 nm Laser Pumped by Ultraintense RBS Laser.- Feasibility of 3.4 nm Laser Pumped by Ultraintense RBS Laser.- Status and Prospects on Soft X-Ray Lasers Seeded by a High Harmonic Beam at LOA.- Generation of Efficient Optical-Field-Ionization X-Ray Lasers in Cluster Jets.- Experimental Investigation of the Parameter Space of Optical-Field-Ionization Collisional-Excitation X-Ray Lasers in a Cluster Jet.- Collisionally Pumped X-Ray Lasers for Shorter Wavelengths.- Collisionally Pumped X-Ray Lasers for Shorter Wavelengths.- Inner Shell Lasing In Titanium via Electron Collisional Ionization.- Gain Generation in the Critical Density Region of a TCE XRL.- 2-D Hydrodynamic Simulation of Laser Plasma Generation For Transiently Pumped Soft X-Ray Amplifier.- 2D Hydrodynamic Simulation of Focus-Line Plasma in Ni-Like Ag X-Ray Laser Research.- Theoretical Research on Ni-like Ag 13.9nm X-Ray Laser Driven by 3?m and 6?m Wavelength laser.- Theoretical Research on Ni-like Ag X-ray Laser by Grazing Incidence Pumping.- Theoretical Research on Enhancement of Gain for Ni-Like Ag 13.9nm X-Ray Laser Using a New Two-Layer Target.- Modelling of an Inner-Shell Photo-Ionization X-Ray Laser Using a Recently Demonstrated Betatron Source.- Similarity Model of Longitudinally Pumped X-Ray Laser.- Numerical Analysis of Plasma Medium of a Fully Coherent X-Ray Laser.- Longitudinally Pumped Ne-Like Titanium X-Ray Laser Simulation with a Post- Processor Code Coupled to EHYBRID.- Simulation of Longitudinally Pumped Ni- Like Molybdenum X-Ray Laser Medium Using Post-Processor Code Coupled to EHYBRID.- X-Ray Laser at 10-15 nm in Pd-like Ions Er XXIII - Re XXX.- Temporal Chara