Brian Lawley Livres

This comprehensive toolkit offers essential resources for enhancing product management and marketing success. It features the book on advanced techniques alongside four specific toolkits focused on product roadmaps, launches, beta programs, and reviews. Users will gain access to 124 templates in MS Office formats, including Word, Excel, and PowerPoint, as well as four narrated training presentations, various samples, and white papers. This bundle is designed to equip professionals with practical tools and knowledge to drive product success effectively.

Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

Focused on enhancing the skills of both new and experienced Product Managers and Marketers, this book offers practical strategies to maximize product success. It provides insights into effective techniques and methods that empower professionals to navigate challenges and optimize their product's market potential.

Featuring insights from forty global experts, this collection offers invaluable knowledge in product management. Contributors include renowned authors, professors, CEOs, and industry professionals, providing a diverse range of perspectives. With over five centuries of experience represented, readers can expect to gain practical wisdom and strategies to enhance their approach to product management. This compilation serves as a vital resource for anyone looking to deepen their understanding and expertise in the field.