Lee A. Iacocca Livres

He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn't get mad, he got even. He led a battle for Chrysler's survival that made his name a symbol of integrity, know-how, and guts for millions of Americans. In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford's reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check. From the Trade Paperback edition.

Provides straight talk about the major concerns of our lives including our values, American business and economics, and our families.

From Booklist Iacocca is outraged. Now 82, he has seen the U.S. overcome some of its worst crises, including the Great Depression and World War II, through great leadership. As the CEO of Chrysler Corporation, he brought the company back from the brink of bankruptcy and worked with the government to overcome the fallout from the 1970s oil crisis. Now, he says, our government has fallen under the grip of arrogant ideologues and spineless detractors. Our business leaders are more obsessed with stock options and trumping each other's multimillion-dollar salaries than with finding creative solutions to pressing problems, such as the health-care crisis, our loss of competitive edge in the global marketplace, the massive trade deficit, and the slow death of the middle class. He describes his frustration as his successor at Chrysler sold out to Daimler-Benz, and the once proud, independent company lost its soul. Although Iacocca presents a brutal analysis of cronyism in Washington, D.C., the abysmal situation in Iraq, and failed policies at home, he is not a pessimist. With a reputation as a straight shooter, he hopes to inspire more young people to vote. This is a surprisingly outspoken take on the pressing need for real leadership in this country

A leader's sourcebook of ready-to-use speeches for any occasion Effective leaders must be able to speak to groups of employees in ways that motivate, inspire, and challenge. 50 High-Impact Speeches and Remarks is a sourcebook of proven speeches successful business leaders have used to rally their troops at a sales conference, carefully announce a major change or restructuring, or celebrate an important achievement. Each speech has been edited to make it easy to adapt and customize to suit any organization. Leaders will find the powerful, inspiring, and diplomatic words they need

От производителя Автобиография крупнейшего менеджера в области машиностроения повествует о его жизненном успехе, открывает истинные причины личного триумфа в бизнесе и "секреты" эффективного управления. Для широкого круга читателей.