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Marcus Matthias Keupp

    29 septembre 1977
    Subsidiary Initiatives in International Research and Development
    Defense Economics
    A critical appraisal of global innovation management literature: Is there really a "trend towards a global innovation network"?
    Turnaround as a key strategic issue in times of crisis
    Modular
    Économie militaire
    • Économie militaire

      • 161pages
      • 6 heures de lecture

      Cet ouvrage aborde des problèmes économiques des organisations militaires d'un point de vue institutionnel. Il examine l'efficience et l'efficacité de la performance militaire dans le sens d'un commandement et d'un contrôle des forces armées axés sur les capacités. Des considérations constitutionnelles, historiques et économiques complètent l'analyse.

      Économie militaire
    • Modular

      • 104pages
      • 4 heures de lecture
      Modular
    • The book examines the decline of Marks and Spencer, a once-thriving British retailer, which faced significant challenges including reduced sales and management upheavals. It highlights the critical moment when Philip Green's takeover plans threatened the company's existence. The analysis focuses on the strategies implemented by top management to revitalize the brand and restore customer loyalty, providing insights into corporate governance and business management practices during a crisis.

      Turnaround as a key strategic issue in times of crisis
    • Challenging the conventional static and MNC-centered perspective on international R&D, this seminar paper critiques the evolutionary model of R&D internationalization. It highlights numerous counter-examples that question the traditional centralization-decentralization dichotomy, advocating for a deeper examination of contingency effects and empirical phenomena. The paper uses China's economic emergence as a case study to illustrate these points, concluding that interdisciplinary theoretical concepts can offer a more nuanced analytical framework for understanding R&D developments.

      A critical appraisal of global innovation management literature: Is there really a "trend towards a global innovation network"?
    • Defense Economics

      An Institutional Perspective

      • 152pages
      • 6 heures de lecture

      Focusing on the economic challenges faced by military organizations, the textbook offers an institutional perspective on their efficiency and effectiveness. It employs a capability-based framework while integrating constitutional, historical, and economic factors into its analysis. The content is universally applicable, avoiding dependence on specific armed forces or cultures. By distilling defense economics and armed forces management into fundamental economic issues, it provides valuable solutions. This work is essential for students, scholars, and practitioners seeking insights into defense economics.

      Defense Economics
    • Subsidiary Initiatives in International Research and Development

      A Survival Analysis

      • 144pages
      • 6 heures de lecture

      The dissertation explores the factors influencing the survival of initiatives from foreign R&D subsidiaries within a multinational corporation. Key findings indicate that survival rates improve with closer social and geographical ties to headquarters, alignment with core activities, and a manager's successful track record. Initiatives focusing on exploitative innovation are favored over those proposing exploratory innovation. Interestingly, inter-subsidiary collaboration does not significantly impact survival. The research offers insights for both theoretical frameworks and practical management strategies.

      Subsidiary Initiatives in International Research and Development
    • The Northern Sea Route

      A Comprehensive Analysis

      • 140pages
      • 5 heures de lecture

      The topic, „Northern Sea Route“ has become a highly relevant point on the strategic radar screen of many business and military leaders, since global climate change now opens up a hitherto impassable sea route and positions it as a strategic alternative to the Suez route. Add to this the discovery of many easily extractable commodities and metals in the arctic area. For entrepreneurs, this setting offers new opportunities and risks; for academics, a new research context emerges. The book discusses the strategic, economic, logistic, judicial and military challenges of the future great game in the arctic sea.

      The Northern Sea Route
    • German academic Marcus Matthias Keupp (born 1977) is a specialist in business administration who has been producing modular and minimal artworks since 2008, mostly published in the form of artist's books. This catalogue features his critical and witty poetry as well as his pictograms.

      Spam, sex, & random thoughts
    • Der "Burgfrieden" von 1914 stellt einen Wendepunkt in der Geschichte der deutschen Arbeiterbewegung dar, da die Sozialdemokratische Partei (SPD) erstmals mit bürgerlichen und nationalen Kräften kooperiert. Diese Zusammenarbeit, die zuvor vehement abgelehnt wurde, zeigt einen dramatischen Wandel in der politischen Landschaft des Deutschen Reiches. Die Studienarbeit untersucht die Hintergründe und Auswirkungen dieser Zäsur sowie die damit verbundenen Spannungen innerhalb der Arbeiterbewegung und deren Einfluss auf den Ersten Weltkrieg.

      Sozialdemokratie und Burgfrieden - Illusion oder politisches Kalkül?
    • Die Arbeit analysiert die Herausforderungen der Welthandelsorganisation (WTO) im Kontext einer neuen Handelsrunde, die mit der Ministerkonferenz in Katar im November 2001 begann. Dabei wird eine Diskrepanz zwischen der liberalen Freihandelstheorie und der tatsächlichen weltwirtschaftlichen Realität hervorgehoben. Die Untersuchung bietet tiefere Einblicke in die internationalen Wirtschaftsbeziehungen und beleuchtet die komplexen Dynamiken, die die WTO und ihre Mitgliedstaaten prägen.

      Die WTO - Weltweiter Freihandel oder nationaler Protektionismus?